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Marketing & Brand Activations

Marketing y activaciones de marca

Activations that meet the Latin-Canadian audience where it gathers, then scale. From a single branded festival to a six-city campaign, we put the brand in the room and prove it landed.

Quick answer

FW Media's marketing and brand activations cover product and service activations, promotional campaigns and full-scale advertising aimed squarely at the Latin-Canadian market. The track record is concrete: six branded Bacardi festivals across Canada, a six-city Western Union activation across Ontario, and a brand-ambassador plus television campaign for Yorkgate Mall in Toronto. Reach is built where the audience actually gathers.

What this includes

What you get

  • 01

    Product and service activations engineered for the Latin-Canadian market.

  • 02

    Promotional campaigns and full-scale advertising across multiple cities.

  • 03

    Experiential festival activations at scale, the Bacardi six-festival standard.

  • 04

    Brand-ambassador programs paired with broadcast and community media.

The proof

Where we have done this

Real productions, with real numbers. The work below is drawn from the same record that earned the trust of Bacardi, Western Union and the Mexican Embassy.

A festival crowd at night lit by stage lighting
CanadaCanada

Bacardi · Festival Series

Canada

Six branded festivals across Canada for Bacardi: experiential activations engineered to put the brand in front of Latin-Canadian audiences at scale.

Brand activation booth at a community event
6 cities6 cities

Western Union · Six-City Activation

Toronto · Mississauga · Brampton · Hamilton · London · Ottawa · Ontario

A six-city Ontario activation campaign for Western Union, reaching remittance-sending Latin communities where they actually gather.

Brand ambassadors greeting visitors at a retail venue
CanadaCanada

Yorkgate Mall · Ambassadors & TV

Toronto · Canada

Brand ambassadors plus a full TV campaign for Yorkgate Mall in Toronto, retail footfall driven through Latin-community media.

Corporate event audience in a modern venue
CanadaCanada

Scotiabank · Marketing Events

Canada

Marketing events for Scotiabank: the bicultural production standard a national bank can put its name behind.

Explore next

Where to go from here

Amplify

Public Relations

PR strategies tailored per client, long-lasting business relationships and media tours that put brands in front of the right rooms.

Produce

Event Production

Concept to execution: festivals, concerts, fashion shows, cultural experiences and brand activations, small to large, national and international.

Represent

Sponsorship & Partnerships

Securing and growing sponsorship revenue with a measurable record: more leads year over year, more sponsorships, more returning sponsors.

The proof

See the work

The tours, festivals and broadcast we have produced, with real attendance numbers.

The roster

Talent & booking

Artists, ambassadors and models we book, manage and tour across the bridge.

Start a project

Start a project

Tell us who you are trying to reach. We will tell you exactly how we would produce it.

Start a project

Tell us what you need to produce

Cuéntanos qué necesitas producir

Send the brief. We will tell you exactly how we would build it, what it costs, and what it will deliver.

Start a project